P. Diddy caused another scandal with his racy
ad shot for the new
Sean John label cologne - Unforgivable. The ad shows Sean
Combs wrapped in sheets with two women, one Caucasian and
one Asian. The ad caused such a stir that the parent company
Estée Lauder began to shoot a new "store-friendly" ad. The
original ad will be used exclusively by Sephora. The global brand president of Estée Lauder,
John Demsey, stood by Combs’ original decision, "We believe
the ads represent the true spirit of Unforgivable. This
fragrance is about a man who lives his life with passion
and, unapologetically, we respect Sean Combs' creative
perspective and support him in his vision. While it's
unfortunate that some retailers were so uncomfortable with
something with that much sexual presence, we respect their
decision to do what is right for them." Via New York Post
and other news sources.
P. Diddy's cologne, Unforgivable, is a bold
fragrance that blends power, chemistry and emotion. It
stimulates the senses in ways never imagined and is a rare
blend of pure, unrestrained emotion. Its essence is inspired
by a life lived and savored to the fullest. It's sleek,
smooth blend reinvents masculine style with classic luxury.
The Unforgivable man is distinctive with a driving passion.
Unforgivable fuses cashmere accord with rum and amber,
achieving a peak that is both sexy and seductive. A
breathtaking fragrance that says, "sexy, rich, unique, and
passionate," with a soul that is slightly dangerous and
explosive, yet cool.